The Story

The KEEL Story

Light. Right. Balanced

KEEL Vodka is the bold representation of an idea whose time has come. In a world that seemingly has far too much of everything, KEEL is a distilled spirit crafted to embody the notion that less is more. A spirit that speaks not only to the sea, but to the mountains, the trails, the sidewalks, and cafes. We have designed KEEL for the way people live their lives today. Light. Right. Balanced.

Vodka, Enlightened

KEEL is for all of those out there that understand that Staying Balanced is the key to a good life. There is an old proverb that embodies the spirit of KEEL:

Life is a game, play it

Life is a challenge, meet it

Life is an opportunity, capture it


The KEEL Story

Native Rhode Islanders and KEEL founders Bill Dessel and Tom McGowan,  grew up by the ocean, in and around boats. Prior to casting sail on the KEEL voyage, the two founders decided to add another to their crew – someone with New England sensibilities, a solid reputation, an appreciation for fitness. Aboard came Matt Light, former New England Patriot, three-time Super Bowl Champion and three-time Pro Bowler. They agreed that there was a need for a vodka for those who pursued a balanced life of fitness and fun. KEEL was born out of friendship, love of the sea and a dedication to Staying Balanced. 

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